Fields BMW is the place to buy your BMWs. I purchased a vehicle from Justino Zoppe at Fields BMW in Lakeland. Not being close to the location, I called Justino in the morning and by evening I was driving away in my new M850. We were able to work a deal over the phone with the exception of a quick look over of trade-ins upon arrival at dealership. Lynette in finance was a pleasure to work with as well. She had a great personality and was patient when I was pulling out my own calculator to ensure the numbers were correct. She made the finance process enjoyable and not a burden.At no point did I feel like the dealership was high pressure. The sales manager, finance manager and sales associate all stayed an hour past closing to get the deal done as I was not able to get to location until late.Purchasing a new car right now is difficult and many dealers are putting premiums on new cars as the supply is limited. Fields is taking an approach that they want to earn a customer for life and not just a single deal.I would absolutely purchase a vehicle from Justino and the team at Fields again. I will be reaching out to them first for my next vehicle.My only complaint is that I dont live closer to their dealership. I would love to get the car serviced at their service center because I have to assume that the service department is just as good because you can tell it is the culture of the company and not just a person.Thanks to all for the help and putting me into a new ride. The car is dangerously fast and extremely fun.

We just had our BMW X3 in for routine service. One may expect that everything would just be hum-ho and kill some time on your phone. But the Field’s experience is outstanding and so professional! It all started as soon as we pulled up until we left. Mindy was extremely informative and helpful, keeping us updated as we waited. I had mentioned that the rear tire seemed to be losing air pressure. So I got a text with a video from the service area showing my car, then the tire and the soap bubbles showing the leak. Ive had several bad experiences over the years where service companies try to sell you all kinds of unnecessary repairs so the video was so Professsional and impressive. Field’s leverage of technology certainly is leading edge for customer service. Add a comfortable waiting area fully stocked with coffees, teas, juice, donuts, fruit, popcorn and multiple ice cream novelties and you get a truly great experience. Field’s is a first class operation with first class people working there. I would highly recommend them for any sales or service needs on your BMW.

It was an excellent car buying experience. Justino was very knowledgeable about the car and we got a great deal on a new X3. It was the best and quickest car purchase experience we have ever had. Thanks!

Good evening, I went to fields in Lakeland this morning it was a great experience from parking my car to the advisor. I am greatly satisfied. Thank you for excellent service

Fast oil change. Nice text video inspection. Love going here instead of Orlando. Will be back.

For years, the wife has wanted a BMW. For years, weve purchased vehicles advertised as almost as good, or just as fast as a, or we can match, blah blah blah. Honestly, lots of cars are fast. Many cars handle well. But Ive never driven one that does both as effortlessly as a BMW. So this time, we decided to pull the trigger on the actual Ultimate Driving Machine. I found the car on the interwebs, and went on a Friday to look at and test drive the car. Sales people were non-threatening and not pushy. My salesman indulged my loading a suitcase in the boot of the convertible to test space and even let me walk out of the dealership that day without buying!Came back on following Monday (after putting a hold deposit on the car) to finalize deal. Price was in line with online recommendations and they gave me a little more on my trade than I was expecting. The process was extremely smooth, if a little lengthy (it was late and there was but a single finance manager on-site). In the end, we got a car we love and a deal we are happy with. Cannot recommend Fields highly enough! They are great to work with! And the cars are pretty damn good, too... :)

They started work on time, and finished quickly. The tech went over everything that was done and inspected. Great experience!

Albert took good care of us and adjusted our fee downward because the problem we had with our vehicle was of our own cause and not a malfunction that needed repairing. He also walked out to the car with me and explained how to properly lower the top in the future. He was prompt, honest and professional and we will like to work with him in the future.

Smooth car drop off and registration for annual service. Nice waiting area and they washed my car. No charge

Everything went great. They did the service and were able to purchase new tires and alignment. Fields always does whatever they can do to help you out! Thanks to Fields and Selena!

I had to get some work done on my M6 and Mindy one of the Service Advisors was very helpful and resourceful through the whole process. She always kept me up to date with what was going on. She was Awesome!!! This dealership does really good work and took care of my car and even cleaned it after. A+ Service and I will definitely bring my car back for any other service I may need in the future.

Steve Holmes in car sales and Lanette in finance had awesome communication and were friendly which made the car buying process a breeze. I would refer my friends to this dealership.

This BMW dealership never disappoints. I had to fly out of town yesterday and in order to make my service appointment today I asked if I could drop off my car a day early. They said absolutely and my car was serviced immediately. Selina is always great as well. Thanks.

Best buying experience ever! Matthew Whitman was our sales rep and he was amazing. No pressure to buy and very knowledgeable. The purchasing process was a breeze as well. Definitely recommend Fields BMW if you are in the market for a new or used car.

The whole staff at Fields BMW, are very awesome, always give you good advice, NEVER pushy,Unlike that other dealership on North Florida, in TampaI will always recommend Fields to anyonePlease keep up the good work

My visits to this particular location has never been a bad one as far as everyone being friendly and helpful. But this last visit they just went above and beyond and I couldnt be more grateful for my people at Fields BMW. My BMW was being called in for recalls but I was told in advance it would be a few hours so I made arrangements. However, my ride out of there was suddenly not able to get me back and I live about an hour away. Selena in service dept. Is such a sweetheart and immediately arranged an uber to pick me up and bring me back😁. Thank you guys especially you Selena your a doll!

I just want to give Fields BMW Lakeland 5 stars for overall outcome and great customer service.specially Mindy shes awesome and well detailed of service that i need for my car! Keep up the good work!!! I definitely recommend this place.

Melinda was Great!! Very knowledgeable about my service and help me to find a ride back to work !!! It was my first time here. I got my car in another BMW and I thought because I was coming from an other dealer they might treat me different but no, they were amazing Like they know me forever Really Happy with my service today!!

They are very professional. My technician Steve did a full video and explained everything about my car. Selena was a service provider and she let me know about a recall I wasn’t even aware of. My car only has 2000 miles and I took my car in because my air pressure was low. After they checked my car they found out about the recall. Fixed the recall sent me a text that my car was done as well as the amazing video. Some of the best service I’ve experienced. Totally worth it having this car because they care about you even after you buy your car and service was very careful with my car. Thank you Selena and Steve for the professionalism

Great customer service and extremely helpful with all issues in the parts and repair department. Selena is top notch as a parts service advisor, and beyond helpful with making sure your car is serviced properly and in a timely fashion. Thank you Selena and the repair department! 🙏🏼

Had an oil change and a quick “look over” of my new used 750i. Great customer service by Albert! Very knowledgeable and good at what he does. The actual service was a bit longer than I expected but was still happy when Completed and I got a detailed run down on the condition of my car.

Good morning to those wanting to take your vehicle to Fields, and yes I am a real person, I enjoyed my experience at fields as always when my Bimmer has to go in, Mindy my service rep kept me informed at all times while my bimmer was in the shop, she was very professional, and greeted me when I arrived to pick up my auto, I have 3 brand name autos and only fields treats you special, and a special thanks to Mindy, my next Bimmer will be coming from fields.

I came in for an oil change and customer service was superb! Everyone went out of their way to greet us. Albert made sure to give me a full detailed list of the shape my car was in, which was awesome! The wait time was expected but having goodies in the dealership made it better. My son asked if we can come here again! Very family oriented dealership!

Selena at Fields BMW service is amazing. She always works very hard to make sure I’m taking well care of. She definitely someone I’ll always return for.

I had brought in my 1997 Z3 for a service repair. On my way out that night after dropping it off I spotted the 2018 Orange convertible. it ran in my mind about it and I asked to be called about a possible trade. I got a call from Rick Cutts, and all I can say is the rest is history. Talk about a good salesman, he was polite and informative and went out of his way to make me feel respected as a car shopper. I have bought several vehicles over the years and this was my first time dealing with sales. I have used the service department on the Z for almost 20 years. So I know my vehicle will be taken care of very well. I had the best experience in sometime with buying this vehicle. When people ask I tell them Fields BMW, good people and good service, cant beat that.

Albert was great in getting my car in quickly after needing an emergency repair. Didn’t give the full 5 stars because I wish I would have been provided a loaner vehicle as I was car-less for a couple days. No biggie though. The team is great!

Mindy was extremely friendly and helpful. Service was quick and efficient. My car was ready way sooner than I expected. It was my regular oil change.

We came to Fields BMW to check a vehicle we saw online and it turns out this car was not for us. Justino, our sales advisor showed us another CPO BMW 330i GT that my wife fell in love with. He went out of his way to make the numbers work, and took the time to go over everything with us even though it was past closing time for the deanship on a weekend. We love the car, the way we were treated and how easy it was to make the deal happen. Thank you Justino and Fields BMW!

Awesome experience!!! Michael and the team at Feilds are consummate professionals. They provided great advice and value added services in the form of photos and video of services carried out. The waiting area was super clean, comfortable and equipped with complimentary food and drinks. All of this combined with the fact that the service cost was far less expensive than I expected… this is a well deserved 5 star rating.

Mindy made my experience so wonderful and super quick and convenient!

Selena, BMW Fields service advisor, has always been very helpful, professional, knowledgeable and wonderfully pleasant to interact with!!I see only 5 stars- but I rate her with a 10 star!!Moreover, Selena has gone above and beyond her call of duty to step up to satisfy my complaints and requests. 🙌🏻🙏keep up the great job!!Selena, indeed, positively represents this dealership with the utmost excellence. Thank you and God bless! Norma and Scott Beamer

Experienced a service need. Our car was picked up in S.Tampa, serviced, and delivered back to us well before the original estimated time frame. Communication was excellent. Highly recommend. Our sales experience was no different.

I went for two safety recalls and received amazing service. They had my car ready much quicker than expected and also drive me over to a local mall so I could get lunch and didnt have to spend the time waiting in the waiting area.

I was told my car would be done with oil change in 1:30 minutes and to my suppose it was. Awesome job.

Very nice dealership with top notch employees. Solved the electrical system problem in a few hours. Highly recommend.

Everything so far has exceeded my expectations. When service is due they send someone with a loaner to pick up my car. Albert, my service manager is always upfront, transparent, and accommodating. After my last service I received a full video of the service technician going through every inch of my car and explaining what they did and what service may be needed in the future. In my opinion, thats next level service! Thank you!

Selena in Services was very friendly and helpful. Very knowledgeable about the services I needed. Outstanding customer service and care.

Today I witnessed something rare and special. The dealership made a mistake on our agreement on the original purchase of my vehicle and I came in today to talk to them. They worked very hard to make thing right and to deal in dignity and honor. It is rare to find integrity in the world these days and I was so impressed by having dealt with good people today. Highly recommend. Purchase w trust. They care.

BMW of Lakeland is responsible, nice and very polite, Selena Rivas was my customer service representative, Awesome experience very helpful and friendly person. Fast service!!!

This is my first time taking my car for a service appointment in Fields BMW Lakeland and they were great. Mr. Albert Darby gave us an excellent attention and provided us with every information. I recommend hands down Fields BMW Lakeland for any service and Mr. Darby as a great service advisor.

Alex and Loretta was very kind and understanding! I had a strict budget in mind and they both worked together and did an amazing job helping me to get the car that I wanted within my budget! I was amazed at how fast Loretta worked! Thank you so much Alex, Loretta, and Fields of Lakeland! I definitely plan to visit this location again in the future! The hour drive is not a problem when it comes to fast and EXCELLENT customer service! Your team did an outstanding job to meet my needs!

Fields BMW always impresses. Great product, service and employees. My last three BMWs were from Fields and I couldn’t be happier. I give them my highest recommendation!

This is the place to go first. Xavier is first class. He is very helpful and there is no pressure. Lynette is the financial lady. She works hard and is very helpful! Could not be happier!

Albert makes service on my X5 easy and efficient.Very helpful and communicates well!

I have bought from other BMW dealers in the past though none have compared to the level of service that I have gotten at Fields BMW in Lakeland. Albert Darby is the best service advisor I have worked with at any dealership over the last 45 years. Thanks Al and the rest of the Fields BMW team.

Fields BMW serviced our X3 today. Performed great work and received very friendly service staff. Thanks to Michael, the service advisor, for looking after our auto needs. I strongly recommend this dealership. 5 stars!

Outstanding, I had to get some work done on my Vehicle and Selena, one of the Service Advisors was most helpful and resourceful through the whole process. She kept me informed, up to date with what was taken by place with my routine services and checks. She was Well informed and what was to take a day or more was done and completed in a few hours. This dealership does really great service work and took care of my car and even cleaned it after. Why more than asked for or needed. This was just a Service call and I will definitely be buying another BMW for the third time from this outstanding employee, service advisor Selena, my car back for any other service I may need in the future.rental services worked like a charm. Saw Selena my service rep and then cashier, headed home all in record time.thanks fields, Selena and the Fields BMW team. Great job.

Rick Cutts was the Sales Associate I worked with. Working with him made this the best car buying experience Ive ever had. He was professional, very pleasant and down-to-earth and on top of things with such efficiency. He made sure to explain or educate me thoroughly when I questioned certain things in the process or fees being charged. I live in Georgia and came to Florida to pick up my car. Rick made the experience special by literally rolling out the red carpet for me to walk on to get into my new vehicle :-). LOVED IT!!!! I plan to purchase my next BMW from this dealership just to have the experience I had again with Rick. KUDOS and much more to Rick!

Best BMW deealership around. Time after time after time they delight me. Thank you always to Mike in service. Youre top notch. Thank you to both Pauls (drivers) who are so very kind. And a new thank you to Christian who came to my house just to fix a light. (Thats an hour drive both ways).You, Lakeland BMW, have my business to the end of time. ✨✨✨✨✨

The cylinder head expansion hose broke on my 330i and caused all if the coolant to leak out. BMW USA provided a free tow to the dealership, and Albert met us there. The service department was already gone but he got all the info he needed, and kept me updated by phone, and text. My vehicle was diagnosed and repaired in less than 24 hours. The entire experience was great!

Selena has always given me great customer service and has continued to be a huge help with any of my vehicles needs, my experience with fields BMW the past 3 years has been excellent

I went to the dealership on a service issue only two months after purchasing my vehicle, and it was handled with no hassle and on the same day. Thank you so much!

Went in for the first oil change on my wifes 2020 X1. I was pleasantly surprised by the way I was greeted. And informed of the process performed - more than an oil change! Kudos to Mike and staff. Fields BMW is the place to go for our X1s service needs.

Great experience. Very friendly staff. Extremely professional.

My best experience thus far with the entire car service maintenance and customer care. Much appreciated. Thanks Selena and Mike.

Just picked my car up from being serviced at Fields BMW and all I can is they have the best service and people, hands down over any other BMW dealership!!! I honestly don’t see any room for improvement and I have very high customer service expectations….Fields passed the test !!

Top notch customer service. Matthew was great

I’m very skeptical about going to dealerships to get repairs due to previous scams and bad service yet I did not find that there. Albert eased my trauma and anxiety with informative confirmations and strong work ethic. I’m definitely a customer as long as I’m driving a BMW.

First time at this dealership, totally impressed by their professionalism, hospitality and quality of workmanship. I was very satisfied, highly recommend. They have earned my loyalty and trust! Thanks to everyone that made my experience awesome!

The service here is night and day better than other local dealerships. Excited to have found a new home. Great you like a valued customer, engaged positively on looking at other models, service department sends prompt text as well as videos of work being performed in Felt like a luxury experience again. Thanks for taking great care of me!

Had my compressor replaced and air suspension. Overall, very satisfied with Albert, service manager who took very good care of my car and explained in detail what I needed to get done. I will definitely go back for all my car maintenance.

Great customer service, definitely positive energy and very heartfelt love.

We purchased a built to Order BMW Z4 M40i. The vehicle was delivered from Europe exactly on time and my Wife could not be happier with the car. The service was professional and we were very impressed with the effort they put into making picking up the car special. Thank you.

Every time I bring my suv in for service Albert is extremely respectful, patient, courtesy, thorough, and understanding. Throughout my years of owning various cars, I have worked with several service advisors. Some good and some bad, but I must say that the service I receive from Albert is excellent and I am so very glad that he is at Fields BMW Lakeland. They are a great service dealership.

Service at Fields is always top notch. The people are knowledgeable, thorough and friendly. I don’t trust my car with anyone else!

Selena was great! My vehicle was processed quickly and she was great to work with.

Mike always goes above and beyond! I am so grateful to be with this service department. Best of the best! Thank you! 🙏

Incredible service! Our 435i had an issue on a trip from Clearwater to Orlando so we stopped at Fields. While they couldnt fix the car that day they quickly ordered us a rental and we were back on the road within an hour. After an overnight visit to see our son, we returned to pick up a perfectly running car. Thank you Fields and especially service advisor Michael Adkins for such amazing service and customer care!

Very impressed with the service, great communication and the explanation of the work done! Great job Fields team!!!

Excelente Custumer service and always looking after everyone best interest.

From the begining that i make the phone call to the fielda bmw dealer due to a recall the gentelman albert took good care of my care and took action quick due to my recall he told me everything that they was going to do . And whenever i drove the car back home the car stop giving me the isue whenever i was at a stop sign or a light i felt like something strange was going on at the rear traction and it was the pvc valve . And it stop giving me that problem thanks alber againg and your crew of mecanic and the staff to make it happen may God bless u all thanks i will highly recomend fields bmw at lakeland fl

Noor Audi and Amanda made the buying experience truly exceptional! In a world where exceeding the customers expectation seems to have gone away, they far exceeded any level of expectation I had. Not only was the buying experience with Noor the easiest I have ever had, the door to door delivery and follow through with Amanda was above and beyond. I will definitely shop with this dealer again!

My son brought a 61,000 car from these people this place was the so backwards 1st off the lost the keys to his car that he traded in .2, then the fiance guy gave him the wrong copy of his receipt. 3 his car had a alignment problem and they dont even offer a warranty for 10 days even Kia offers a 90-day warranty. So we had to go take it to a tire shop and have it fixed properly I will never buy a car from BMW Lakeland ever worst place in this county. Well I wouldnt buy a BMW anyway I buy a Mercedes over BMW my opinion. Not to mention didnt even get a call back from the service people or even the sales manager they just ignored my call.

Everyone was very friendly. Albert was very helpful getting my car in for service.

Outstanding customer service. They take good care of you and your vehicle. Will definitely be back.

Tresure Blount I took my car in for service Selena was heaven sent Mindy as well very pleasant and very nice 10 stars

It all starts with, Albert. Upon initial contact, drop off, assessment/recommendations and solution. Albert and the mechanic Nick, kept me informed through out the whole process. The team at Fields BMW Lakeland are one of the best I have ever dealt with.

Selena was great, timely responses and fantastic service.

Selena was extremely courteous and kept me informed while my car was being serviced…will definitely continue to take my car there in the future.

The dealership and service advisor were great .I would like her to help me with next service.

I worked with Mr Matthew Whitmann and the experience was amazing. He worked with the management team to ensure the process was as simple and straightforward as possible. I will definitely be going back.

We always have had a great experience at Fields BMW. Our last visit was no different. Everyone was so accommodating and polite. I also love the videos they send at the end of the service to go over the specifics of your vehicle.

Terrible customer service they are just trying to make money off of us. Tried to charge me 3000 for a water pump install and oil gasket found the same work at a different shop for 450 including coolant. As a bmw owner I’m never going here again 187 for them to literally plug my car into a computer.

Excellent customer service. Very helpful and spot on with fast service

Fast, but more importantly very efficient and easy going. Thank BMW Lakeland!!!

Great customer service!! With Selena or Mike Adkins you are in good hands.

The service department are very efficient and professional and my vehicle and I got first class care.

I was having an issue with my car loosing power so I took it to the local fields dealer only to be ignored when a gentleman and I use that lightly walked in only for my service tech to stop talking to me to care for him only to peak about how he like his car. I will never visit that field again .

Albert was my advisor since the first day in the dealer. He assisted me and informed me at all times. Thank you very much.

Awsome dealership thank you Jim megivern Albert Darby for a great experience today by far 💯 they took care of me 1st time owning new BMW coupe 430i awsome 😀

The check-in process was seamless. The video of my inspection report was appreciated. There were no surprises, and I was kept well informed about all services provided.

Service at Fields has always been fantastic especially having Al as my advisor!

Sales men was very nice while we were at the dealership. We were thinking about trading my wife’s Tahoe and had looked up its value. Dealer lowballed the trade so bad that we had decided to just walk away from the deal. There was no had feelings we were just to far apart at the start. The salesman called me and stated we should not be mad at him he was just doing his job and it was not his fault if we couldn’t afford it. This salesman then texted me and told me to go sell my Tahoe at Carmax then to come buy his car. This salesman was so unprofessional at this point that I would not purchase from him.We did purchase a new BMW from Bert Smith and to give you an idea of the trade difference it was over 6,000. That is someone trying to take advantage of a customer in my option. I have left the salesman’s out of this post only because be was very nice while we were at the dealership. My hope is that he will not make this same mistake in the future.

I Dont normally write reviews but people need to know to stay away from this place. LAKELAND location use to be great, but has dramatically declined in the last year. I’m not sure if it is under new management, but they are scam artist now. I have bought 4 cars from them and will NEVER go back again. Their service department is terrible. My car was there for repair and they didn’t repair what insurance paid them for. Not did they provide estimates to my insurance until 2 weeks after repairs were done. They knew what they were doing. They got caught!! Now I’m having to come out of pocket even more to take my car to another shop to get fixed. While my insurance company fights to get their money back …I’m out of pocket myself paying to finish what they should have done. Stay away from them. Do not go to Lakeland Fields BMW! TERRIBLE

BMW Owners Beware!!! Awful service, it is worth going anywhere. I purchased a 90K BMW X5 from another dealership several months ago, I unfortunately am having issues with the A/C and a leak in the roof. Attempted to get the issues dealt with when I brought the car in for service and asked for a loaner car, sounds reasonable and very common….. well, I was told, basically “good luck”, if you didn’t buy it here, we can’t help you…Seems like shady service to me, especially after spending 90K…..

Very good experience, excellent customer service experience

Albert kept me updated and informed every step of the way! Great service!!

People are too too serious and not a good help, poor customer service to the lowest level of interaction with one to another. 😡😞.

Good and fast quality service...thank you Selena for your time.

Pleasant experience every time, thank you Albert.