I bought my first good ring here 30 years ago from Andrews father.Over time, they have become my jeweler of choice, always reliable, knowledgeable, trustworthy, & the epitome of integrity, With a wide variety of fine & semi-precious gem stones, its the personalized service that sets this family-owned business apart. I love their 18k, 22k, & 24K yellow gold thats hard to find...And whatever they dont have, they will make for you from scratch....Treat yourself!

Outstanding service! Very professional

I have purchased jewelry from this shop for years. My wife and I love the range of styles, particularly the intricate gold-work from Turkey. They have always been good to us and worked with us to find the right item at the right price. I have a tremendous amount of respect for the proprietors. I havent been there in years because I was under the impression they had closed, but it appears they are still open and look forward to going back next time Im in Manhattan. So many awesome places have closed in the past 30 years its nice to know it may still be open.

I visited my good friends Andrew & John in NYC today om Madison Avenue at 54th Street. An amazing place. You will see things in this store that you simply wont see anywhere else. Established in 1940 The Persian Shop is literally part of the fabric of Madison Avenue and the Upper East side

Great service and gift advice. Beautiful jewelry.

Persian Shop is trustworthy, knowledgeable, and an all around pleasure to deal with. This store has been in his family through eight decades. You can go in with a specific idea or no idea at all.Will spend a fair amount of time to get the right item for your budget and aesthetic.A class act, staff is friendly, and they will make you feel at ease.In addition to the custom jeweler offerings, you might get a history lesson as the shop is chock full of mint condition antiquities, jewelry from the silk road, and family heirlooms from the Levant.I can not recommend them highly enough and I look forward to spending my money there again as Andrew and they are people of value.Thanks for considering.

Andrew is the man. A wonderful story teller with interesting jewelry. My wife loved the earrings I bought her. I like that I can support a family biz instead of some big box jewelry corp.

Excellent advice and service, above and beyond expectations.

Very interesting boutique where you can find a wide array of fine items ranging from jewelry and cufflings to tapestry and antique products.