It is wonderful. The staff are extremely helpful. They did well in providing a large variety of product with accommodating sizes.

I love this place!! Bought my husband a wedding band. Perfect gift and great people to deal with.

Be an Alabama or Auburn fan, you have plenty of merchandise to choose from. Some items are VERY pricey, thats due to the college logo being on them. But most fans dont care about a price tag if they really want something. They have a baby selection for both teams, I think they could be supplied with a bit more variety though as weve had to resort to Wal-Mart for a jersey and elephant costume to make our own baby Big AL mascot for our kiddo. You do get a discount coupon after purchase, we sadly never use ours due to not shopping as often with work and taking care of our son. But weve never had an issue with the staff nor the items that we have bought. Keep an eye out from time to time in clearance or discount items as well, helps clear some shelves and also get a good deal on items.

Its a good place for Auburn goods

Racially profiled experience in this establishment a woman named Susie whom is a manager my family and I were followed by her thorough out the entire store and when it was brought to her attention she also her other manager Greg was as rude as she was. Will be call the BBB on them.

Some cool items there, but the staff was a tad unfriendly.

Lots of game day wear !!!

Roll tide